At Best Beginnings, our vision is of a future where all children enjoy excellent care from the very beginning, where families have the information and support needed to protect their children's health, and illnesses and deaths can be avoided.  The work of Best Beginnings is unique in the UK, exploiting as it does the window of opportunity between birth and two years of age, where foundations for a healthy childhood can be laid. Find out how you can help us give all britain's babies an equal chance of a best beginning...

Healthcare Professionals: click here for distribution and ordering details.

Official Launch: Monday 3rd November 2008 (England, Wales, Scotland and Northern Ireland). Click here for media release.

See what the media's been saying so far...

The health benefits of breastfeeding to mother and child are huge. A breastfed baby is 5 times less likely to end up in hospital with gastroenteritis than a formula fed baby. The main reason that women stop breastfeeding early is because they lack information and support. That's also why younger mothers from poorer backgrounds are less than half as likely to start breastfeeding than older mothers. Production is now complete on our groundbreaking breastfeeding DVD titled "From Bump to Breastfeeding: following real mothers' stories to find out how", which is already going out free to pregnant women in the UK. The films are being made in collaboration with the Department of Health (DoH) and many key professional and charitable organisations including UNICEF.

'Get Britain Breastfeeding:'

on the road to engage the parents of tomorrow

Posters designed by art & design undergraduates from London and all over the world... young people 'rebranding' breastfeeding via arresting and inspiring imagery...an interactive workbook to draw in young minds.