It's here! Monday 3rd November is the official launch of our new DVD 'From Bump to Breastfeeding: following real mothers' stories to find out how'

You can watch the films online from here:

The launch takes place simultaneously in England, Wales, Scotland and Northern Ireland. For the press release including background information and quotes, click here or on 'media' in the menu on the left.

Head here to see the media coverage so far.

Health professionals: find information on how to order copies for your area here.

At Best Beginnings, our vision is of a future where all children enjoy excellent care from the very beginning.

Our work focuses on the window of opportunity between conception and two years of age, where foundations for a healthy life can be laid.

We develop a range of interventions, resources and health-based information to reach parents and parents-to-be to help them safeguard their children’s health, avoid preventable illnesses and death.

Get Britain Breastfeeding

An art exhibition to engage the parents of tomorrow

Get Britain Breastfeeding is an interactive exhibition of work by design students to 'rebrand' breastfeeding for the parents of tomorrow. The exhibition features seven poster panels containing artwork by students of Central Saint Martin’s College of Art & Design, created as part of a competition to promote breastfeeding to young people. There is also a 32-page colour interactive guide with details on the artists and questions for young people viewing the exhibition.

We are thrilled to now be able to take Get Britain Breastfeeding on tour, and would like the exhibition to engage as many children and young adults as possible. If your Strategic Health Authority or PCT would like to fund the exhibition to come to your area or buy their own personalised copy, please contact Lee Hall on This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 0207 443 7895.

Background to exhibition

The Get Britain Breastfeeding Art Exhibition was born in London's East End in May 2008. Best Beginnings created the exhibition in collaboration with Dr Wynn-Jones, Healthy Schools Tower Hamlets and NHS London, who backed it financially. A special thank you goes to Trish Morris-Thompson, Chief Nurse NHS London and Francesca Entwistle, Regional Infant Feeding Co-ordinator, DH London.

The original ‘Get Britain Breastfeeding’ showcased the finished artwork of two exciting competitions with iconic designs to inspire, celebrate and change perceptions surrounding breastfeeding thus engaging parents of tomorrow.

In October 2007, Best Beginnings launched a poster competition for students at Central Saint Martin’s School of Art and Design. The overall winners won a two-week work placement at leading advertising agency Abbott Mead Vickers BBDO. The judging panel was unanimous in choosing Kayleigh Brooks and Sophie Barker as the winners of the competition. Their brilliant and challenging poster campaign is now distributed free in hospitals, community centres and GP practices throughout England, and is already being used to promote the 'From bump to breastfeeding' DVD.

D&AD worked with Best Beginnings to write a brief for students taking part in their internationally respected competition. Over 400 students from all over the world produced postcard-sized designs promoting breastfeeding. The winners, Wayne Blenkin & Phil Brewer, received their award at the D&AD Student Awards ceremony in June.

The 5th-7th September 2008 and amid the rolling hills of the scenic Isle of Wight a festival was unfolding...not just any festival, but the acclaimed, sold-out Bestival. And Best Beginnings was there thanks to the generous support of Bestival hosts Josie and Rob da Bank, who provided us with our very own marquee and volunteer passes. Needless to say the BB team was very excited by the preparations for our first ever festival! The weather reports painted an ominous picture, and to the flip flops, suncream and vests in the rucksack were added wellies, ponchos, emergency fold out canoes... But despite the 'weather bomb' drenching the site with torrential rain, spirits weren't dampened, just a little muddy.